Blog Archives
Search Engine Marketing Hype Killing Small Businesses
Think about the first thing you ever heard about â'œmarketing a websiteâ' on the web. 99% of the time the first words anyone ever hears are â'œsearch engine marketing.â' Or some semblance of the phrase.
And from that point on, the hammering of misinformation never lets up. You are led to believe that your business will die a terrible death without the search engines. You are led to believe that only people who can guide you through the mine field of search engine optimization are ...Read the rest of this entry »
Automating Backup of PST files in Outlook
Almost all computer users know that having a good back up and recovery mechanism in place is very important to ensure that there is no danger of ever losing crucial data. Since Outlook uses PST files to store email data on the local hard disks, these files too have to be regularly backed up to ensure integrity of data. When there is concern that the main PST file has been affected by viruses or damaged due to hardware failure, it is easy to get rid of the affected file and use the back up copy. ...
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Reciprocal Linking Scams, What to Look for and How to Avoid Them
Reciprocal linking scams have increased immensely during the past year. Initially we thought that this problem only related to gambling and casino related websites but an audit of our commercial link partners suggests that it is a serious problem within the broader online community.
Over the past eighteen months, we noticed that our page rank was slowly declining despite the fact that we were continually adding new link partners to our link directory. We had slipped from a five down to a two ...Read the rest of this entry »
The Google Patent Reveals The Secret To Great Site Ranking
How many years did you register your domain name for? If it was only one then Google could hold that against you.
Why?
Because the majority of Spam websites only register a domain name for one year. A domain name registered for a longer period implies that the owner is more likely to be legitimate and serious about their web site.
This is just one of the unusual factors possibly considered by Google when indexing and ranking a website. Factors you could never even have guessed at in some ...Read the rest of this entry »
7 Search Engine Optimization Strategy
Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.
However, please be reminded that high search engine ranking is not your only objective, and your objective should be website traffic and conversion. The following advice helps you to achieve the objectives.
1. Make Sure Your Site Will Not Be ...Read the rest of this entry »
SEO and the Outsourcing of Inbound Link Building
Search Engine Optimization nowadays has a lot to do with building inbound links to your website. Building inbound links is a cumbersome tasks and webmasters have always been looking for shortcuts to do this. Webmasters buy links (as advertising as an example) or contact other webmasters to exchange links with them. The need for inbound links has created a new business opportunity in the search engine optimization industry. The outsourcing of link building emerged from the fact that many inbound ...Read the rest of this entry »
Dynamic Pages
Dynamic pages and the Search Engines By Clare Lawrence 10th March 2003 Clare is the CEO of Discount Domains Ltd a leading UK Domain name registration service.
Do search engines such as google penalise dynamic pages?
Dynamic pages are used to deliver content from a database to websites â'' the advantage being that data can be updated and the contents of pages changed without the need to reload pages etc.
Google publishes guidance notes on its site at http://www.google.com/webmasters/2.html and ...Read the rest of this entry »
SEO Expert Guide - Ongoing Monitoring of Results (part 9/10)
In the Guide, you have, so far, learnt how to plan for and execute a search engine optimization and promotion strategy. However, this is not a one-off process, but an ongoing and iterative process, where you tweak and refine towards ever better ranking.
To inform this iteration, it is vital that you objectively monitor your performance, using measurable indicators and statistics.
(a) Tracking PageRank (PR)
As I have indicated previously in the Guide, you can find out your Google PageRank at ...Read the rest of this entry »
Top 5 Search Engine Optimization Mistakes
There are a lot of ways to promote your website and, unfortunately, a lot of these methods are mistakes. Here is a list of some of the more common mistakes (often referred to as Black Hat SEO) that you should steer well clear of.
1. Bad Neighbourhoods
These sites are also known as free for all (FFA) pages and link farms. They serve no other purpose other than to list tens of thousands of unrelated websites. Not only will these sites not provide your site with any traffic, certain search engines ...Read the rest of this entry »
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